How Does This Work?
Smarter. Faster. Different. Better.
Give your business an unfair advantage.
You can spend your Yellow Pages dollars and hope your
ad gets noticed, or you can use advertising that grabs the
readers by the collar. There is no second best. The
second best ad does not get the call
At Red Jackal Ads, we do not receive a commission based upon
how much more money you spend than under last year's contract.
We simply vow to generate so much more revenue for you than
last year's advertisement that you will anxiously purchase
our ad again next year.
How much does it cost?
What do our ads cost? Much less than the cost of a bad ad. Mediocre advertising
wastes money and opportunity; a great ad can make you rich.
How much more will you earn at the end of the year? Great creative
work is expensive, but not compared to the opportunities you squander
with wretched creative. The price of a Red Jackal advertisement varies
depending upon the size of the market, size of the ad, and number of
books or placements. But it fits within almost any Yellow Pages budget.
Choose a Winning Ad
Take a look at the proven Yellow Page Ads for your industry that
get the clients. Just click on an Ad Gallery page on the left for your
industry to choose the Winning Ad just for you.
To learn if a Winning Red Jackal Ad is available for your location,
or Click Here
How much more business would you need to pay for the ad? One more case this year?
A few more customers? If you're spending five, six or seven figures per
year to buy the space, would you pay an extra few percent to supercharge it?
To ensure your significant investment tangibly brings in the business?
Your current activities have gotten you where you are today.
Wouldn't you spend a little more to take your practice to
the next level? To double or triple your profitable new clients?
Don't hire an ad agency. Hire an ad.
Traditional advertising agencies can't make any money doing Yellow
Ad agencies are not paid by their clients, they receive a 15% commission
on the price of the "ad buy." For example, an agency designs
a campaign for a client and spends a million dollars of the client's
money buying space in the magazines. The grateful magazines then
kick back 15% ($150,000) to the agency. That's how the advertising
industry works. Great creative from a reputable agency costs $50-100,000.
The Yellow Pages won't do it. They don't pay commissions to ad
agencies, only to other industry insiders like Certified Marketing
Representatives (CMRs). Most companies can't afford six-figure creative
work, so when a Yellow Pages sales representative offers to do it
for free, it seems like a good deal.
Of course, then the directories churn out the ads on their layout
conveyor belts, one look-alike templates after another, spending
a mere 15 minutes "designing" each ad using one of its
simple formulas. This high-volume production is painless for the
directories, and ensures that no ad stands out from the pack. Each
gets roughly the same number of calls and everyone signs up again
next year. With a bigger ad.
More than just a pretty ad:
Extraordinary creativity layered over hardcore market research.
At Red Jackal Ads, we use a different approach. We start with market
research to identify the hot buttons of each audience. What drives
their purchase decisions? What words and images pull their strings?
When trolling through Yellow Pages advertising, what grabs their
attention? What makes them stop and look closer? What motivates
them to pick up the phone and call?
Then the hottest creative teams from some of the nation's top advertising
agencies use that data to craft the most persuasive
materials possible. We analyze the issue from all sides of
the issue. Clever, funny, poignant. Direct, subtle. Conservative,
aggressive. We consider headlines and graphics, photos and illustrations.
We discard some ideas and create more.
Then we test again. We paste the new
ideas into the Yellow Pages and track the response. What attracts
their eyes? What page do they stop on? Which ad would they choose?
Which firm would they call? We refine the selections and test again.
Then, when we have culled the concepts to the most effective, we
make them available to our clients. We removed
the variables; our clients only see the proven solutions.
Less effective ideas hit the cutting room floor.
Templates don't generate calls. Creativity
Designers don't create strategy, they fit the words on the page.
Advertising and Design are completely different skills, but the
publishers act like they are the same. One is an expert in concepts,
the other in layouts. One creates an entirely new way of perceiving
something, the other makes it visually attractive. In leading ad
agencies, they are entirely separate departments. Einstein and Monet
are both highly skilled, but they are not the same.
The Yellow Pages' typists constructing your ads are faceless members
of the hurried, harried production staff the directory industry
requires. They print thousands of equally flaccid ads in each bulging
yellow book, for dozens of books across the region. Each person
pushes out 3-4 ads per hour, every hour, 40 hours per week, all
year long. They ship off your ad and work on your competitors'.
High-volume production is not conducive to conceiving innovative
Does your Yellow Pages ad make you see
Winning the business is about content. It's about strategy. It's
about messaging. Allowing the directories' typists to create your
ad is like a law firm using its Word Processing Department to draft
the contracts because they can type. They are completely different
skills; one is form, the other is substance.
Of course, at Red Jackal Ads, we use outstanding designers, but
they handle production -- after the advertising creatives have developed
It's the creative that compels readers to pick up the phone. And
that's where we shine. We turn creativity into
Your current activities have gotten you where you are today. If you
want to take it to the next level, you're going to have to do
something different. And a better ad is the easiest way
to do it.
The Yellow Pages work!
But we can make them work better!
Sure, the Yellow Pages will design your ads for free -- they know
what their designs are worth. You get what you pay for.
Remember, "layout" is not the same as "concept."
Design isn't strategy. And directory publishers like the Yellow
Pages hire word processing implementers, not creative advertising
experts. Great advertising takes too long and is too costly to create,
it's not their business model.
Forms and templates are quick, cheap and easy to churn out, ad
after ad for advertiser after advertiser. It's the most efficient
way to pack thousands of ads into each thick yellow book. But it
only works if the advertisers don't know they can do better.
Layout assembly lines.
The publishers have an efficient system. Rows of typists sit quietly
churning out ads using the same tired old templates. Months
pass while your ad sits waiting for its 15 minutes on the computer
Their system is designed so every advertiser
gets the same number of calls. This ensures that everyone
signs up again next year. Consider -- if your sales rep somehow
gave you a great ad that drew disproportionately more calls than
your surrounding competitors, his other advertising clients would
be furious with him. That's the inherent Yellow Pages conflict.
We don't have that issue.
At Red Jackal Ads, our goal is to grab
more than your share of the best calls.
Way, way more.
Better bait. Bigger fish.
Costly Yellow Pages space without a creative advertisement is like
going fishing without baiting the hook. You'll occasionally get
a nibble, but not as many as the smarter guy in the next boat. And
you wouldn't bet your business on it. If you needed to fish for
your survival, would you spend 10% more to upgrade to better bait?
At Red Jackal Ads, we offer the best bait.
Black and white or color?
Look at the black and white versions of our ads. Don't they grab
more attention than the color versions of the more typical ads?
If budget is a real consideration, cut back on the amount of color
you use and allocate that money to better ads. Although your commissioned
sales representatives deny it (for obvious reasons), there is no
conclusive evidence that color Yellow Pages ads really work better.
In fact, there are a number of credible studies that show the opposite,
that color can actually reduce the effectiveness of your ad. Regardless
of who's right, the incontrovertible evidence is that a great creative
message is what attracts buyers.